브랜드 뉴 스쿨은 상업예술 분야에 종사하는 디자이너, 애니메이터, 영화제작자, 사진작가, 일러스트레이터 등 다양한 분야의 전문가들이 팀워크로 프로젝트를 진행하는 세계적인 모션 그래픽 디자인 스튜디오입니다. 2000년에 크리에이티브 디렉터 조나단 노타로에 의해 설립되었으며, 글로벌 기업들을 대상으로 모션 그래픽을 기반으로 한 광고, 홍보 영상물, 브랜드 컨설팅, 아이덴티티 디자인 등을 작업하고 있습니다. 이들의 작업은 세계적으로 인정을 받아 “뮤즈”의 뮤직비디오는 2005년 MVPA 시상식에서 베스트 비주얼 이펙트 부문에 노미네이트 되었으며, 그 외 Art Directors Club(ADC), D&AD, AIGA, BDA, Type Directors Club (TDC)에서 주관하는 시상식에서 여러 차례 수상한 적이 있습니다.
아래는 브랜드 뉴 스쿨이 최근에 작업한 AT&T Napster과 뉴발란스의 새로운 작품입니다.
brandnewschool.com

AT&T Napster "Band Posters"
To promote AT&T’s new affiliation with Napster’s web-based music service, Brand New School has created a digital homage to an analog aspect of today’s music advertising, transforming a generic urban environment into a musical wonderland. The spot opens with a young woman leaving her house. With her headphones in place, the woman passes a wall of posters for Swedish indie pop group Peter Bjorn & John. A simple stroll around the block turns into a vivid journey through a musically inspired world. Band posters come alive and objects are transformed to instruments. The musically transformed neighborhood was so well received that Sony decided to use the Brand New School-created posters to promote Peter Bjorn & John throughout the east and west coast. The band is also thinking of using it as their tour poster as well.

The entire project was done in less than three weeks. This would not have been possible without the incredibly cool and supportive clients whom we are currently in the process of cloning. Big thanks to Derek, Janet, Kelly, Jeff and Dave.
To promote AT&T’s new affiliation with Napster’s web-based music service, Brand New School has created a digital homage to an analog aspect of today’s music advertising, transforming a generic urban environment into a musical wonderland.

The spot opens with a young woman leaving her house. With her headphones in place, the woman passes a wall of posters for Swedish indie pop group Peter Bjorn & John. A simple stroll around the block turns into a vivid journey through a musically inspired world. Band posters come alive and objects are transformed to instruments. The musically transformed neighborhood was so well received that Sony decided to use the Brand New School-created posters to promote Peter Bjorn & John throughout the east and west coast. The band is also thinking of using it as their tour poster as well. The entire project was done in less than three weeks. This would not have been possible without the incredibly cool and supportive clients whom we are currently in the process of cloning. Big thanks to Derek, Janet, Kelly, Jeff and Dave.

Credits
Director: Brand New School: Jonathan Notaro & Jens Gehlhaar
Shot on location in Los Angeles

Production: Brand New School, New York
Director of Photography: Andrew Rowlands
VFX Supervisor: Ji Yoon
Producer: David Wolfson
1st Assistant Director: Patrick Finnegan
Production Supervisor: Alex Fisch

Post-Production
Editor: Jonathan Notaro
Flame Artist: Blake Huber
Lead Compositor/Compositor: Mario Stipinovich
Flame Artist: Tony Morrison
Compositors: James Webber, Tonya Smay, Yasmin Mistry
Designers: Jonathan Notaro, Mario Stipinovich, Mitch Paone, Eli Carrico, Chris Murray
Contributing Designers: Victor Lau, Chace Hartman
Storyboard & Concept Artists: Brian Wilcox, Chris Stiles
3d Modelers: Paul Liau, Joon Lee, Matt Connolly, Adam Rosenzweig
3d Animation: Han Ho, Jordan Blit, Carmine Laietta, Camila Benitez, Ric Giantisco
3d Lighting & Texturing: Chris Moore, Anton Tokar, Yuliya Parshina, Stacie Plassche
Tracking: John Kalaigian, Joey Park, Danny Zobrist
Rotoscopers: Carlos Rosario, Tonya Smay, Ella Boliver, Kirsten Hall, Shana Silberberg, Sergei Martirosov, J. Bush
Executive Producer: Danny Rosenbloom
Producer: Beth Vogt
Assistant Producer: Kevin Hanny

Telecine Artist: Rob Sciarratta, Company 3 LA
Agency: GSD&M
Music: Peter Bjorn & John, "Young Folks"

New Balance "Zip 07"
Experience an abstract fly-through of structures made from shoe “cartridges” in our second outing with the New Balance Zip campaign. Directed by Brand New School for Boathouse. The spot highlights three types of athletes that the shoes are targeted towards. From running to training to basketball, the energy that each athlete releases is illustrated by a trail left behind by the shoe. Shot digital in a tapeless high speed format, the beginnings of a completely new production pipeline was made possible by technical guru, Andreas Wacker.

Experience an abstract fly-through of structures made from shoe “cartridges” in our second outing with the New Balance Zip campaign. Directed by Brand New School for Boathouse. The spot highlights three types of athletes that the shoes are targeted towards. From running to training to basketball, the energy that each athlete releases is illustrated by a trail left behind by the shoe. Shot digital in a tapeless high speed format, the beginnings of a completely new production pipeline was made possible by technical guru, Andreas Wacker.

Credits
Director: Brand New School: Rob Feng & Jens Gehlhaar
Shot on stage in Los Angeles

Production & Post Production
Brand New School, Los Angeles
Director of Photography: Jim Matloz
Production Designer: Chris Marasek
Editor: Mark Imgrund
Flame Artist: Ryan Yoshimoto
Combustion Artist: Cathy Gochnour
After Effects Artists: Trix Taylor, Wonhee Lee
Designers: Thomas Kurniady, Wonhee Lee
3d Artists: John Sadler, Scott Metzger
Previz: The Third Floor
Technical Advisor: Andreas Wacker
Storyboard/Concept Artist: Chris Stiles
Live Action Producer: David Wolfson
Post Producer: Amy Russo

Agency: Boathouse Inc.